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15 changes: 15 additions & 0 deletions product-management/README.md
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Expand Up @@ -18,6 +18,7 @@ This plugin gives you an AI-powered product management partner that can help wit
- **User Research Synthesis** — Turn interview notes, survey data, and support tickets into structured insights. Identifies themes, builds personas, and surfaces opportunity areas with supporting evidence.
- **Competitive Analysis** — Research competitors and generate briefs with feature comparisons, positioning analysis, and strategic implications.
- **Metrics Review** — Analyze product metrics, identify trends, compare against targets, and surface actionable insights.
- **Product Brainstorming** — Explore problem spaces, generate ideas, and stress-test product thinking with a sharp sparring partner. Supports divergent ideation, assumption testing, and strategy exploration using frameworks like How Might We, Jobs-to-be-Done, First Principles, and Opportunity Solution Trees.

## Commands

Expand All @@ -29,6 +30,7 @@ This plugin gives you an AI-powered product management partner that can help wit
| `/synthesize-research` | Synthesize user research from interviews, surveys, and tickets |
| `/competitive-brief` | Create a competitive analysis brief |
| `/metrics-review` | Review and analyze product metrics |
| `/brainstorm` | Brainstorm a product idea, problem space, or strategic question with a thinking partner |

## Skills

Expand All @@ -40,6 +42,7 @@ This plugin gives you an AI-powered product management partner that can help wit
| `user-research-synthesis` | Thematic analysis, affinity mapping, persona development, opportunity sizing |
| `competitive-analysis` | Feature comparison matrices, positioning analysis, win/loss analysis |
| `metrics-tracking` | Product metrics hierarchy, goal setting (OKRs), dashboard design, review cadences |
| `product-brainstorming` | Brainstorming modes (problem exploration, solution ideation, assumption testing, strategy), PM frameworks, session structure, thinking partner behaviors |

## Example Workflows

Expand Down Expand Up @@ -73,6 +76,18 @@ Claude: [Identifies themes, patterns, and insights across interviews]
Claude: [Generates synthesis with key findings, personas, opportunity areas, and evidence]
```

### Brainstorming a Product Idea

```
You: /brainstorm Should we add AI-powered search to our product?
Claude: Before we jump to AI search — what problem are your users hitting with search today?
You: They can't find things. Support tickets about "can't find X" are our #2 category.
Claude: That's a discovery problem, not necessarily a search technology problem. Let me push on this...
Claude: [Explores whether the issue is search quality, information architecture, or content discoverability]
Claude: [Generates 5 distinct approaches ranging from better taxonomy to AI search to guided navigation]
Claude: [Challenges assumptions, suggests cheapest experiment to test the riskiest one]
```

### Competitive Analysis

```
Expand Down
120 changes: 120 additions & 0 deletions product-management/commands/brainstorm.md
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---
description: Brainstorm a product idea, problem space, or strategic question with a sharp thinking partner
argument-hint: "<topic, problem, or idea to explore>"
---

# /brainstorm

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS.md).

Brainstorm a product topic with a sharp, opinionated thinking partner. This is a conversation, not a deliverable — the goal is to push thinking further than the PM would get alone.

## Usage

```
/brainstorm $ARGUMENTS
```

## How It Works

```
┌────────────────────────────────────────────────────────────────┐
│ BRAINSTORM │
├────────────────────────────────────────────────────────────────┤
│ STANDALONE (always works) │
│ ✓ Explore problem spaces and opportunity areas │
│ ✓ Generate and challenge product ideas │
│ ✓ Stress-test assumptions and strategies │
│ ✓ Apply PM frameworks (HMW, JTBD, First Principles, etc.) │
│ ✓ Capture key ideas, next steps, and open questions │
├────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + Knowledge base: Pull prior research, specs, and decisions │
│ + Analytics: Ground ideas in actual usage data │
│ + Project tracker: Check what has been tried before │
│ + Chat: Review recent team discussions for context │
└────────────────────────────────────────────────────────────────┘
```

## Workflow

### 1. Understand the Starting Point

The PM might bring any of these — identify which one and adapt:

- **A problem**: "Our users drop off during onboarding" — start in problem exploration mode
- **A half-formed idea**: "What if we added a marketplace?" — start in assumption testing mode
- **A broad question**: "How should we think about AI in our product?" — start in strategy exploration mode
- **A constraint to work around**: "We need to grow without adding headcount" — start in solution ideation mode
- **A vague instinct**: "Something feels off about our pricing" — start in problem exploration mode

Ask one clarifying question to frame the session, then dive in. Do not front-load a list of questions. The conversation should feel like two PMs at a whiteboard, not an intake form.

### 2. Pull Context (if available)

If **~~knowledge base** is connected:
- Search for prior research, specs, or decision documents related to the topic
- Surface relevant user research findings or customer feedback
- Find previous brainstorming notes or exploration documents

If **~~product analytics** is connected:
- Pull relevant usage data, adoption metrics, or behavioral patterns
- Ground the brainstorm in real numbers rather than assumptions

If **~~project tracker** is connected:
- Check if similar ideas have been explored, attempted, or shelved before
- Look for related tickets, epics, or strategic themes

If **~~chat** is connected:
- Search for recent team discussions on the topic
- Surface relevant customer conversations or feedback threads

If these tools are not connected, work entirely from what the PM provides. Do not ask them to connect tools.

### 3. Run the Session

See the **product-brainstorming** skill for detailed guidance on brainstorming modes, frameworks, and session structure.

**Key behaviors:**
- Be a sparring partner, not a scribe. React to ideas. Push back. Build on them. Suggest alternatives.
- Match the PM's energy. If they are excited about a direction, explore it before challenging it.
- Use frameworks when they help, not as a checklist. If "How Might We" unlocks new thinking, use it. If the conversation is already flowing, do not interrupt with a framework.
- Push past the first idea. If the PM anchors on a solution early, acknowledge it, then ask for 3 more.
- Name what you see. If the PM is solutioning before defining the problem, say so. If they are stuck in feature parity thinking, call it out.
- Shift between divergent and convergent thinking. Open up when exploring. Narrow down when the PM has enough options on the table.
- Keep the conversation moving. Do not let it stall on one idea. If a thread is exhausted, prompt a new angle.

**Session rhythm:**
1. **Frame** — What are we exploring? What do we already know? What would a good outcome look like?
2. **Diverge** — Generate ideas. Follow tangents. No judgment yet.
3. **Provoke** — Challenge assumptions. Bring in unexpected perspectives. Play devil's advocate.
4. **Converge** — What are the strongest 2-3 ideas? What makes them interesting?
5. **Capture** — Document what emerged and what to do next.

### 4. Close the Session

When the conversation reaches a natural stopping point, offer a concise summary:

- **Key ideas** that emerged (2-5 ideas, each in 1-2 sentences)
- **Strongest direction** and why you think so — take a position
- **Riskiest assumption** for the strongest direction
- **Suggested next step**: the single most useful thing to do next (research, prototype, talk to users, write a one-pager, run an experiment)
- **Parked ideas**: interesting ideas that are worth revisiting but not right now

Do not generate the summary unprompted mid-conversation. Only summarize when the PM signals they are ready to wrap up, or when the conversation has naturally run its course.

### 5. Follow Up

After the session, offer:
- "Want me to turn the top idea into a one-pager?" → `/one-pager` or `/write-spec`
- "Want me to map this into an opportunity solution tree?"
- "Want me to draft a research plan to test the riskiest assumption?" → `/synthesize-research`
- "Want me to check how competitors approach this?" → `/competitive-brief`

## Tips

1. **This is a conversation, not a report.** Do not generate a 20-item idea list and hand it over. Engage with each idea. React. Build. Challenge.
2. **One good question beats five mediocre suggestions.** The right provocative question unlocks more than a list of options.
3. **Take positions.** "I think approach B is stronger because..." is more useful than presenting all options neutrally.
4. **Name the traps.** If you see the PM falling into feature parity thinking, solutioning before framing, or anchoring on constraints — say so directly.
5. **Know when to stop.** A brainstorm that goes too long produces fatigue, not ideas. If the PM has 2-3 strong directions and a clear next step, the session is done.
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