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8 changes: 4 additions & 4 deletions readme.txt
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Expand Up @@ -9,7 +9,7 @@ Stable tag: 2.5.0
License: Massachusetts Institute of Technology (MIT) license
License URI: https://opensource.org/licenses/MIT

Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Plausible Analytics is a privacy-friendly web analytics plugin for WordPress that is an easy-to-use, lightweight and more accurate alternative to Google Analytics.

== Description ==

Expand All @@ -29,7 +29,7 @@ We're completely independent, self-funded, bootstrapped and debt-free. We're not

Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful, lightweight, open source and privacy-friendly alternative.

Here's what makes Plausible a great Google Analytics alternative and why over 15,000 paying subscribers trust us with their website and business insights:
Here's what makes Plausible a great Google Analytics alternative and why over 16,000 paying subscribers trust us with their website and business insights:

### Smooth transition from Google Analytics

Expand Down Expand Up @@ -74,7 +74,7 @@ Plausible is open source analytics. Our source code is available and accessible
* Enable WooCommerce or Easy Digital Downloads revenue tracking
* Enable file downloads, external link clicks, cloaked affiliate link clicks, site search terms, form completions and 404 error pages tracking
* Enable automated tracking of post authors, post categories and custom taxonomies for better content analysis
* Custom events and custom dimensions can be setup using CSS class names directly in the WordPress editor
* Custom events and custom dimensions can be setup using CSS class names directly in the WordPress editor, no JS knowledge needed
* Integrate with Google Search Console so you can see search queries people use to find your site in Google's search results
* Import your historical Google Analytics stats
* Keep an eye on your traffic with weekly and/or monthly email and Slack reports
Expand Down Expand Up @@ -123,7 +123,7 @@ Google Analytics is free because Google has built their company and their wealth

With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties. Since we don't make money from targeted advertisement, we must charge a subscription fee.

Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time.
Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time. There's a more elaborate explanation given here: https://plausible.io/paid-analytics-vs-free-ga

= Is there a demo available? =

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