diff --git a/README.md b/README.md
index 6e53a26e..2055fde2 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,14 @@
-# lightstep-tracer-cpp
+# lightstep-tracer-cpp [Deprecated]
+
 > ❗ **This instrumentation is no longer recommended**. Please review [documentation on setting up and configuring the OpenTelemetry C++ API and SDK](https://github.com/open-telemetry/opentelemetry-cpp) for more information on migrating to updated instrumentation.
 
 [![MIT license](http://img.shields.io/badge/license-MIT-blue.svg)](http://opensource.org/licenses/MIT)
 
+In August 2023, [Lightstep became ServiceNow
+Cloud Observability](https://docs.lightstep.com/docs/banner-faq). To ease the
+transition, all code artifacts will continue to use the Lightstep name. You
+don't need to do anything to keep using this repository.
+
 The LightStep distributed tracing library for C++.
 
 ## Installation